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TOA Waters Breaks Stereotypes Surrounding Bubble Baths

Bubble baths are normally seen as pretty female. However TOA Waters needs everybody to get the prospect to take pleasure in this type of self care. The corporate is breaking stereotypes with its distinctive mix of scents and merchandise. Study extra in regards to the model on this week’s Small Enterprise Highlight.

What the Enterprise Does

Gives premium bubble tub merchandise.

Proprietor Javier Folgar instructed Small Enterprise Traits, “We offer a high-end, handcrafted, luxurious bubble tub, utilizing solely the |nest substances. Layered with irresistible scents
like candy tobacco, limewood, and agave.”

Enterprise Area of interest

Bucking gender stereotypes.

Folgar says, “Persons are uninterested in being positioned into bins. So many firms on the market solely provide bubble tub merchandise that odor like roses and sliced cucumbers. Ladies are anticipated to odor like flowers, and males should not anticipated to take bubble baths in any respect, because it may influence their “picture.” Sufficient is sufficient. We’ve created a line of bubble baths that burst gender stereotypes, one bubble at a time.”

How the Enterprise Obtained Began

To offer merchandise he wished existed.

Folgar provides, “I all the time liked taking a bubble tub. I’m additionally an athlete (swimmer and triathlon participant) that depends on a heat bubble tub to assist in muscle restoration. Nonetheless, when looking for bubble tub merchandise, every part supplied available in the market smelled like roses and sliced cucumbers. Plus, there appeared to be a social stigma about males taking bubble baths. I needed one thing totally different. I had a imaginative and prescient of making an organization that might kick societal notions to the curb and reclaim individuals’s bathtubs.”

Largest Win

Partnering with a serious on-line retail outlet.

Folgar explains, “Our most up-to-date, greatest accomplishment was securing a take care of “Contact of Trendy”. This firm is a members solely e-commerce web site and app targeted on promoting life-style merchandise, trend, and equipment to males. Our partnership has expose TOA Waters bubble tub to their massive community of members throughout the USA. It has dramatically enhance net traf|c, gross sales, and took the corporate to the following degree.”

Largest Threat

Launching and working throughout the pandemic.

Folgar says, “When COVID-19 hit, provide chains have been disrupted and the price of uncooked supplies sharply elevated. In consequence, we instantly applied some modifications to our operations and pricing technique. First, we made certain we had sufficient stock to deal with our buyer calls for over the following 3-6 months. We additionally researched, evaluated, and chosen a number of distributors that may present us with the identical uncooked supplies, simply in case one vendor was out of inventory (comparable to glass bottles).

“Secondly, we re-evaluated our pricing technique to ensure that we lined the elevated price of uncooked supplies whereas providing a good worth to our prospects. We ended up rising our costs from $28.99 a bottle of bubble tub to $32.99. We intently monitored gross sales to ensure the rise didn’t negatively influence the corporate. Provided that we offer a premium product, prospects weren’t negatively impacted by these modifications. If issues took a flip for the worst, we may have misplaced prospects based mostly on the value enhance.

“We additionally invested our private funds (actually all of our financial savings) to buy provides upfront. If we didn’t promote our merchandise within the coming weeks, we’d have been in huge monetary hassle.”

Lesson Discovered

Embrace errors.

Folgar says, “An organization that doesn’t make errors isn’t rising or taking dangers to carry itself to the following degree. Truthfully, I’d not do over once more any of the previous errors I made (and I made a lot). These errors have been a needed course of to be able to be taught and have the corporate develop.

“My hope is to create an organization tradition the place errors are embraced and seen as a chance to be taught and develop.”

How They’d Spend an Additional $100,000

Increasing manufacturing capability.

Folgar explains, “As we proceed to achieve wholesalers nationwide, we’ll want the mandatory tools to extend our manufacturing. This would come with buying further tools to bottle the bubble tub, combine substances, add a wax seal, label, and ship the merchandise out. We’d additionally broaden our product providing into further merchandise comparable to tub bombs, shampoo, physique wash, and so on.”

Firm Namesake

Honoring the founder’s Cuban heritage.

Folgar provides, “The Toa River is taken into account the mightiest river in Cuba. The river is positioned within the Guantánamo Province of Cuba, which flows throughout the nation. The Toa River is well-known for its crystal-clear waters.”

Further Ardour


Folgar is definitely a conservationist by day, working TOA Waters as an extra challenge. He has greater than a decade of expertise within the nonprofit world, together with working to finish bat extinction all over the world. He even introduced this ardour to the enterprise in a singular manner.

Folgar says, “TOA Waters’ bubble tub, Cara Cara, was impressed by the wonders of bats. This bubble tub highlights all of the fantastic issues that bats supplied for us. Many might not notice it, however bats are superb pollinators. They assist pollinate such fruits as guava and agave – fragrances impressed by this candy and refreshing bubble tub.”

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Picture: TOA Waters, Javier Folgar



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