The Lindsey Lohan comeback tour is in full stride.
After falling off the popular culture radar for a number of years, the as soon as ubiquitous actress is again on the display screen, starring in a brand new Netflix film and a Christmas advert marketing campaign for Pepsi.
Picture by: Todd Owyoung/NBC by way of Getty Photographs
Within the industrial, a sultry Lohan promotes mixing Pepsi and milk, or “Pilk,” as she calls it, then combines the concoction with cookies.
“Combining Pepsi and milk has lengthy been a secret hack amongst Pepsi followers,” defined Todd Kaplan, Pepsi’s CMO, in an announcement.
The marketing campaign is a part of Pepsi’s #PilkandCookies Vacation Problem, through which the tender drink big requested customers to share a photograph or video of their Pilk and Cookies deal with to win money. Precisely how a lot cash was not specified.
Lohan’s naughty Santa costume is an obvious nod to a scene within the hit 2004 movie Imply Ladies when she and her mates famously carried out “Jingle Bell Rock.”
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Cashing in on TikTok’s Soiled Soda pattern
Pepsi hopes to capitalize on the recognition of the “soiled soda” pattern on TikTok. The concoctions are made from a soda of your alternative, cream, generally fruit, and flavored syrups like vanilla. The hashtag #dirtysoda has over 1.3 million collective views on the platform.
Pepsi is the most recent company big to leap on social media developments to assist promote its merchandise.
For instance, Dunkin’ Donuts collaborated with TikTok star Charli D’Amelio on a drink referred to as The Charli, and Chipotle launched a preferred problem on the platform referred to as #GuacDance, which urged guacamole followers to point out off dance strikes that commemorate avocados.
It is too early to inform if the #PilkandCookies Vacation Problem will go viral. The marketing campaign launched as we speak and can proceed till December 25.
However Pepsi and Lohan are hoping for a Christmas miracle.