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Now On-line with the Assist of WooCommerce

Within the 18th arrondissement of Paris stands the Marché Saint-Pierre. Well-known for its wealthy historical past in French textiles, that is the place essential choices are made for the following 12 months in vogue, upholstery, bedding, and extra. It’s the place locals, vacationers, and touring professionals alike go to see the most recent traits in addition to the classics in model. You possibly can catch a glimpse of a famed designer strolling the streets whilst you mingle with hobbyists on the lookout for the proper new sample. 

Since 1990, it is usually the place you could find Tissus Lionel, an organization based by Houri Lionel specializing in wholesale and semi-wholesale textiles. With 4 magasins – French for retailers – within the St. Pierre market alone, Tissus Lionel is a steadfast presence in Parisian textiles. 

In 2017, Tissus Lionel sought to develop their presence within the textile trade by taking their retail capabilities on-line. Now, their success is clear with companions like Disneyland Paris, Lido de Paris, and the distinguished Opéra Nationwide de Paris. 

list of partners with logos

Not removed from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc de Triomphe, you’ll discover one other one in every of their bodily places – their first retailer, specializing in hobbyist textiles for artwork and leisure. 

Promoting to Paris and past: Rising with ecommerce

Tissus Lionel relied on their impeccable word-of-mouth status and in-person gross sales for greater than 20 years. In 2012, they created a easy HTML-based website. By 2016, patrons may evaluation a web based catalog and name in orders over the cellphone. 

Their purpose was to develop into the chief in high quality textiles on-line at an unbeatable worth. In 2017, they labored with an company to create a full-scale ecommerce resolution, and launched with over 900 materials.

Not lengthy after, they partnered with notable developer Julien Gerardin to construct one thing that might preserve tempo with the ever-advancing ecommerce world and scale with Tissus Lionel’s development and future imaginative and prescient. 

The consequence was TissusLionel.com, a completely responsive ecommerce website able to assembly the wants of each particular person {and professional} consumers.

On this website and of their shops, you’ll discover wholesale materials – from cotton and jersey to felt, leather-based, waterproof choices, and extra – spanning a variety of budgets and pursuits.

dropdown menu with a variety of category links

All instructed, Tissus Lionel now lists greater than 4,500 SKUs on their website. 

Selecting an ecommerce platform 

Tissus Lionel put a lot time and consideration into selecting the proper ecommerce platform. The workforce evaluated quite a few content material administration techniques (CMSs) earlier than making a choice.

With a world-renowned status, the platform wanted to assist their present enterprise and supply room to scale. With hundreds of SKUs, the location wanted to be constructed on a stable basis that would offer the groundwork for his or her developer. 

mockup of the Tissus Lionel site

Tissus Lionel in the end selected WooCommerce for its flexibility, sturdy CMS, and the safety and assist offered by the WordPress neighborhood. The flexibility to combine the logistics of their current ecommerce construction was additionally an essential issue of their determination. WooCommerce extensions saved the workforce time in each growth and in managing and increasing retailer choices sooner or later.

With extensions a key draw to WooCommerce, Tissus Lionel makes use of a number of on their web site. For funds, they use Viva Pockets – a well-liked fee platform for European retailers – and PayPal. 

Additionally they use Cubyn for logistics administration, although a particular API integration is required. 

Viva Pockets 

A standard fee complication for European-based shops is the number of currencies used and the laws and paperwork concerned with changing these to a single native foreign money. This can lead to money circulation complications and hours of added paperwork for administration. 

Viva Pockets solves these points, which is why shops discover it so useful.

Tissus Lionel came upon about Viva Pockets via the advice of a neighboring service provider – a superb signal concerning the high quality and usefulness of the platform. Tissus Lionel now cites it as one in every of their most dear instruments.

Past the private suggestion, Tissus Lionel selected to work with Viva Pockets due to the wide range of fee strategies and the flexibility to hyperlink on-line funds with their bodily places. 

At their retail shops, they admire the fashionable fee terminals. On their website, Tissus Lionel is thrilled that they’ll take funds immediately on the order web page.

“The Viva Pockets implementation was ultra-fast,” says Tissus Lionel Internet Ecommerce Venture Supervisor, Gerardin Julien. “Our conversion fee elevated by over 2% and our conversion funnel was decreased by one step.” 

Tissus Lionel says they haven’t skilled a single difficulty within the time since they’ve began utilizing Viva Pockets. Julien additionally famous that “the setup course of is without doubt one of the best we’ve skilled in comparison with varied fee strategies like Stripe, PayBox, and PayPal.”

A website they’re happy with

Tissus Lionel’s requirements for excellence are pivotal to their ongoing success. The web site is not any completely different. In an announcement put up on their website, they stroll clients via the developments they’re most happy with. 

This consists of one-click registration via guests’ current Fb and Google profiles, enhanced safety measures, order monitoring and wishlist options, the flexibility to request samples, free native supply, and extra.

Instruments like Viva Pockets make monetary administration simpler for employees whereas offering seamless choices for purchasers. The result’s operational effectivity and a better conversion fee. 

A visit to Paris might not be in your fast future, however with the Tissus Lionel ecommerce website – constructed with WooCommerce and WordPress – you’ll be able to faucet into one of the crucial well-known textile firms on the earth from the consolation of your house. 

See their website in motion at TissusLionel.com.

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