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Easy methods to arrange a web based clothes retailer (even should you’re not a designer) — Easy methods to Promote On-line (2022)

Once you consider on-line buying, there’s an excellent probability that the form of product that first involves your thoughts is clothes. This isn’t stunning in any respect: certainly, it’s a testomony to the omnipresence of outfitters and clothing-related advertisements on-line. Not solely are garments a necessity, however they’re additionally probably the most seen means we’ve of expressing ourselves, which is one thing most of us like to do. In consequence, most of us take a variety of curiosity within the garments we put on.

This additionally signifies that clothes is a wonderful alternative of product to promote should you’re considering of beginning a web based retailer. Some extra traits that make this market engaging are:

  • a excessive development charge: in 2021, the Indian trend trade grew by a whopping 51%.
  • the massive variety of variations, niches, and value factors inside this class.
  • the comparatively low preliminary funding wanted.
  • the truth that no particular abilities are essential to get began.

This final level is particularly essential: opposite to what one would possibly assume, you don’t have to be artistically gifted or be a educated designer to promote garments on-line. Having such abilities may be a bonus, in fact, and so they can undoubtedly turn out to be useful in some ways. Nevertheless, such abilities should not important by any means, and you’ll arrange a profitable on-line clothes retailer even should you’ve by no means sketched something since fifth grade. Learn on to learn the way.

The principle steps to get a web based clothes retailer up and operating

Beginning a web based retailer is exhilarating, however it’s additionally sure to come back with a set of challenges. This doesn’t imply, nevertheless, that getting your on-line enterprise off the bottom needs to be complicated or convoluted. We’ve damaged down the method of launching a web based clothes retailer into simply 5 primary steps, which cowl all the pieces from ideation to promotion:

  1. Select your small business mannequin.
  2. Choose your area of interest.
  3. Get your merchandise/designs made.
  4. Arrange a web based retailer.
  5. Market your retailer.

Let’s take a deeper dive into every of those steps.

1. Select your small business mannequin

Right here, ‘enterprise mannequin’ refers back to the precise method wherein you create or receive your merchandise, and therefore generate worth to your prospects. Within the on-line clothes market, there are three primary enterprise fashions which you can think about, relying in your skillset, price range, and targets:

  • Design and make your individual attire.
  • Resell attire made by third events.
  • Print-on-demand and dropshipping.

Design and make your individual attire

This mannequin will make sense for you solely if in case you have some design abilities or expertise. In the event you do, and also you’d prefer to create an unique clothes linethen that is the best way to go.

With this mannequin, you first have to give you a recent tackle the multitude of clothes on the market. Among the many many traits of a garment which you can experiment with are: the reduce, silhouette, material, colors, and sample. Then, you want to supply some appropriate material, in addition to every other parts you would possibly want, resembling buttons or clasps. Lastly, you want to reduce out the material and stitch the garment as per your design.

Whilst you may, in precept, see every of your merchandise all through from their design to their precise creation, in follow, you’ll probably wish to delegate the final step above to a reliable tailor.

This mannequin additionally makes it simple to promote customized clothes, as every product will sometimes be made to order.


  • You’re restricted solely by your individual creativeness.
  • You will have a really excessive diploma of management over the ultimate product.
  • Merchandise may be customised pretty simply (e.g. with a buyer’s initials, or if a buyer has particular fitting-related necessities).
  • Doesn’t want a big price range.
  • In the event that they’re made nicely, the truth that the merchandise are handmade can fetch you a premium.


  • Not scalable, because the merchandise aren’t mass produced.
  • Could be troublesome to discover a tailor whose sensibilities match yours.

Resell attire made by third events

On this mannequin, as a substitute of making clothes from scratch, you’ll buy ready-made clothes and resell them. There are two widespread methods to implement such a mannequin.

The primary is a curation-oriented mannequin, the place you add worth by constructing collections that target explicit types, themes, niches, or goal audiences. The opposite is a ‘white-label’ or ‘private-label‘ mannequin, the place a producer prepares clothes in accordance with your instructions, sometimes in bulk, after which applies your branding to it.

To go along with this mannequin, you don’t have to have any design abilities in any respect: offering the producer with detailed verbal descriptions or photographs of comparable merchandise ought to be sufficient.


  • No design abilities required.
  • If shopping for in bulk, a low unit value may be obtained.


  • You need to maintain some stock, which makes this mannequin riskier and extra capital-intensive than the mannequin above.

Print-on-demand and dropshipping

Print-on-demand (POD) refers to a mannequin involving the next movement:

  1. You record a group of clothes with printed designs or quotes in your retailer (sometimes t-shirts, hoodies, and related clothes).
  2. When a buyer orders a product in your retailer, that order will get forwarded to a ‘POD supplier’, who will get that printed garment made.
  3. The POD supplier then ships the prepared garment to your buyer.

Dropshipping refers to a mannequin with a really related movement the place you record merchandise supplied by an organization known as a ‘dropshipper’; when an order is positioned, it’s forwarded to the dropshipper, who then ships the related product to the client.

As you possibly can see, there’s a big overlap between these fashions. Thus, whereas print-on-demand and dropshipping are technically distinct, in follow, there’s such a robust coupling between them that it is smart to speak about them collectively.

As well as, whereas dropshipping is the truth is a form of reselling, the large distinction between it and run-of-the-mill reselling is that you just don’t have to carry any stock in any respect.

You possibly can implement these fashions no matter whether or not you’ve any design abilities or not; should you’re not a designer, you possibly can all the time get designs made out of freelancers on-line. There are even some free on-line instruments that may allow non-designers to create fairly good designs on their very own.


  • No design abilities required.
  • No stock required, thus lowering the danger in addition to the price of getting began.


  • For the reason that primary promoting level of your clothes would be the printed design on them, you might need to spend a good sum of money discovering a designer who can constantly present your with “profitable” designs that promote nicely.

2. Choose your Area of interest

Though the web clothes market is huge and nonetheless rising, it’s additionally extraordinarily aggressive. With prospects spoiled for alternative and behemoths like Amazon and Flipkart usually providing deep reductions, on-line retailer homeowners completely should go the additional mile to draw and retain prospects. One of many easiest however most impactful methods to take action is to be a specialist as a substitute of a generalist.

In different phrases, you want to go all in on a distinct segment.

Drilling down into a distinct segment has a number of benefits:

  • It could actually assist you resolve in your retailer’s identify and branding
  • Niches are sometimes related to decrease promoting prices
  • Your viewers is more likely to be extra invested, passionate, and constant
  • Your model will most likely be extra memorable, rising the possibilities of word-of-mouth gross sales

The sorts of niches you’ll need to be aware of will depend upon the enterprise mannequin you select. With POD, there’s sometimes nothing particular concerning the garment itself, and what actually issues is the area of interest catered to by the design/quote printed on it. These niches are sometimes:

  • profession-based (e.g. nurses, STEM staff, programmers)
  • hobby-based (e.g. gymming, gaming, sports activities)
  • animal-based (principally cats and canine, however virtually any animal will promote)

With the opposite two fashions, the sort and function of a garment play the most important function in figuring out its area of interest. As an illustration, pants for pregnant ladies, ladies’s pants with pockets, plus-size attire, knitwear, climbing attire, celebration clothes, and so on. can all be stated to be niches. There are additionally style-based niches, resembling Bohemian, Preppy, Classic, and so on. And naturally, the reduce, material, silhouette, and different traits may also contribute in direction of fine-tuning a garment’s area of interest.

Okay, so it’s important to select a distinct segment. However how do you resolve which one?

Nicely, to start with, let’s rule sure particular niches out: you need to avoid something that you recognize to be or is more likely to be copyrighted, resembling designs depicting comedian e-book or TV present characters.

Ideally, the area of interest you concentrate on ought to be one thing that you just personally care about and are inquisitive about. Nevertheless, whereas that is actually a super to try for, it could not all the time be virtually doable.

By way of what is smart from a enterprise viewpoint, you wish to primarily intention for a distinct segment that’s demonstrably well-liked and that sells nicely. Top-of-the-line instruments to search out such niches is the Meta Advert Librarywhich is a compilation of all of the advertisements put up on Fb and Instagram within the latest previous. These advertisements can let you know which niches are being closely focused by corporations of varied sizes, which can not directly let you know which niches are presently well-liked. You possibly can then shortlist a number of of them and decide one that you just’re keen to concentrate on.

3. Get your merchandise/designs sourced/made

It’s at this stage that your concepts and plans will lastly begin to flip into concrete actuality. The method you’ll observe to supply your merchandise or get them made will depend upon your small business mannequin.

  • In the event you’re designing and making your individual attire:

      1. Begin by making a design. Whereas a sufficiently detailed hand-drawn sketch would possibly suffice for sure functions, you may additionally wish to think about using clothes design software program for sufficiently complicated or particular designs.
      2. Buy the material you’ll want. Generally used materials resembling cotton, linen, and silk are fairly available in markets all throughout India. You can even purchase materials on-line at websites resembling Fab Couture and Fabriclore.

        If there’s a really explicit print or sample that you just want, you too can purchase customised materials from websites resembling Sympico and, as soon as once more, Fabriclore. Notice that sometimes, such customized orders can have a minimal order amount of at the least a number of metres; for example, Fabriclore requires the entire order amount on each order to be at the least 50 metres.

        Lastly, a superb supply for artisanal Indian prints and materials is iTokri.

      3. Sew the garment your self, or discover a dependable tailor. Once you’re first beginning out, and if in case you have the required gear, it would make sense to do the stitching your self. It will hold your preliminary prices down, and likewise enable you to verify the completed product seems precisely as you imagined it.

        In the long term, you would possibly wish to think about delegating this activity to a tailor, in an effort to concentrate on different important facets resembling managing your web site, interacting with prospects, and advertising your small business. Discovering a dependable tailor, nevertheless, is one thing that may take some time. Tailors who’re set of their methods might need bother bringing to life any idiosyncrasies or quirks that you just might need inserted in your designs.

        A good quantity of trial and error, together with a variety of affected person communication, is what you’ll want should you’re to discover a tailor you possibly can construct a relationship with. You can even discover websites resembling LBB for a listing of really useful tailors in your metropolis.

  • In the event you’re going to curate a group:

      1. Resolve on a theme to your assortment: one thing like Girls’s Ethnic Put on, Classic Clothes, and so on.
      2. Buy outfits that meet your theme’s standards, whether or not in brick-and-mortar shops or on-line. These outfits needn’t be branded. Road outlets and flea markets are sometimes glorious sources for attention-grabbing and quirky items.
      3. One other means wherein such curation may be carried out is by providing subscriptions to ‘trend bins’, as is completed by Kratefor example. It will offer you a recurring earnings, and you’ll have an opportunity to please your subscribers by exercising your style and sensibilities.
  • In the event you plan to make use of a white-label service:

      1. Resolve which white-label service you’d prefer to supply your merchandise from. Some such providers in India are SynergByc and Cheer SagarKeep in mind that you normally gained’t have the ability to purchase single models, and must order at the least 25 models or extra, relying on the service.
      2. Talk about the small print of the merchandise you need with the service’s gross sales workforce. As soon as the deal has been finalised, you need to obtain your merchandise within the specified time-frame.
  • In the event you’re going to make use of POD or dropshipping:

      1. Resolve which POD supplier you’d prefer to go along with. In India, some well-liked POD suppliers are PrintroveBlinkstore, Qikink and VendorboatIn the event you plan to primarily cater to prospects within the US or Canada, be certain that to check out Printify and Printful.

        So far as dropshipping service suppliers go, you need to check out Oberlo and, as soon as once more, Printrove.

      2. Resolve what sorts of clothes you wish to promote in your retailer. Most POD suppliers provide a restricted set of clothes which you can print on, sometimes varied sorts of t-shirts and hoodies. Dropshipping service suppliers, nevertheless, normally provide a wider vary of clothes.

        The subsequent two steps solely apply to POD.

      3. Get some appropriate designs made in line with the area of interest that you just’ve determined to concentrate on. Assuming that you just’re not a designer, there are two routes which you can take: you possibly can both rent a contract designer on platforms resembling Fiverr, Upwork and Freelancer, or you possibly can create a design your self utilizing easy-to-use design instruments like Canva.
      4. Add the designs in your POD supplier dashboard. You possibly can then place and regulate them on the garment mockups offered there till you’re happy with the best way the completed clothes will look. As soon as this step is completed, any time a buyer of yours locations an order for certainly one of your retailer’s merchandise, the small print of that order will probably be forwarded to the POD supplier, who will then fulfil it with out you having to become involved with the delivery facet of issues.

        Once you’re first beginning out with POD or dropshipping, it’s a good suggestion to order a number of samples out of your chosen POD or dropshipping service supplier in an effort to consider the standard of their merchandise, and pivot to a distinct supplier if wanted.

4. Arrange a web based retailer

Now that your merchandise are able to be shipped out the second an order is available in, it’s time to concentrate on constructing your on-line retailer. Whereas there are a number of free in addition to paid platforms that permit you to create a web based retailer, we’ll check out the steps wanted to create and arrange a Shopify retailer.

      1. Begin by creating an account on Shopify. When you enter your model identify, your retailer will probably be assigned a short lived area identify of the shape ‘’.

        You possibly can change this area identify later by shopping for a site identify of your alternative from a site registration service resembling Namecheap and GoDaddy.

      2. Customise the visible side of your retailer: decide a theme, resolve which web page components to point out or cover, and add a brand to your retailer.

        You will get a brand made utilizing the freelancer platforms talked about above, resembling Fiverr and Upwork, or you may make it your self in Canva. There are additionally a number of free brand makers on-line, such because the Adobe Categorical brand maker.

      3. Be sure so as to add sure important textual parts to your retailer, resembling a Privateness Coverage, a Phrases and Situations web page and an About Us web page.
      4. It’s now time to start out including merchandise to your retailer. At this level, there are two methods you are able to do so: should you’re working with a POD or dropshipping service supplier, then you definately’ll want to make use of that supplier’s app so as to add your merchandise; in any other case, you’ll have so as to add them manually in your Shopify dashboard.

Via a supplier’s app

Let’s assume that you just’ve determined to make use of Printrove as your POD supplier. At this stage, it’s essential to have already got uploaded your designs and finalised your merchandise inside your Printrove account. Now, right here’s how you’ll add these merchandise to your Shopify retailer:

1. Go to the Shopify App Retailer, and add the Printrove app to your retailer.Shopify App Store: Adding the Printrove appSupply: Printrove
2. Utilizing the Printrove app’s ‘Product Push Device’, push the merchandise inside your Printrove account to your Shopify retailer. It is best to now have the ability to see them in your retailer’s dashboard, from the place you possibly can add them to your storefront.Shopify store dashboard: Products

Supply: Printrove

3. In the event you plan to make use of a dropshipping service supplier like Oberlo, the method so as to add merchandise from their platform to your retailer will probably be similar to the one we simply described: merely set up the Oberlo app, go to its catalogue, and begin including the merchandise you need.


1. Go to your retailer’s dashboard and click on ‘Merchandise’ on the sidebar on the left. Shopify store dashboard

2. Click on the ‘Add product’ button within the high proper nook.   Shopify store dashboard: product details

3. Add all related product particulars, such because the identify, description, photographs, and so on.   Shopify store dashboard: product details

4. Subsequent, add the pricing and stock particulars of the product on the identical web page. Shopify store dashboard: product details

5. Additionally be certain that so as to add the product’s delivery particulars. Shopify store dashboard: shipping details

6. Modify every other choices that is perhaps related to that product, after which click on ‘Save’. Your product will now have been added to your retailer dashboard.

Now that your merchandise have been added to your Shopify retailer, you need to shortly evaluation all of your product photographs to verify they’re clear and correct, and your all product descriptions to ensure that they’re free from typos (which helps with web optimization; extra on web optimization later).

8. To take action, click on ‘On-line Retailer’ within the left-hand sidebar after which click on ‘Customise’. You possibly can then undergo every product web page and verify the photographs and textual content in there.

9. Add a fee technique by going to ‘Settings’ > ‘Fee Suppliers’.

10. If your small business mannequin isn’t POD or dropshipping, associate with a supply firm resembling Shiprocket by means of the Shopify App Retailer.

11. At this level, your Shopify retailer has been created and arrange, however it hasn’t gone stay but. To truly open your on-line retailer for enterprise, you’ll want to select a Shopify plan.

Shopify plans

As you’re solely simply beginning out, the Fundamental Shopify plan ought to be sufficient to your functions: you possibly can all the time improve later, as soon as your retailer has grown!

And identical to that, you’re now the proprietor of a retailer that’s open for enterprise. Congratulations!

Listed below are a number of miscellaneous store-related suggestions:

    • For POD/dropshipping merchandise, you’ll routinely get a photograph of every product out of your service supplier. For the opposite enterprise fashions, it’ll be your duty to take engaging and high-quality photographs of your merchandise. Right here’s a useful information to attire pictures that can assist you get began.
    • For POD/dropshipping merchandise, should you don’t just like the default product photographs that you just get and would love one thing extra thrilling, you need to take a look at PlaceIt; it means that you can seamlessly superimpose your designs on the t-shirts of real-life individuals doing real-life issues, making your merchandise appear rather more relatable.

5. Market your retailer

Now, understandably, merely launching your retailer isn’t going to be sufficient to start out bringing in some prospects. For that, you’ll want to start out getting the phrase out about your retailer. On this planet of ecommerce, there are specific customary advertising practices that everyone learns to undertake fairly early on. These embody:

    • Social Media Advertising
      Very merely put, this entails presenting content material about your merchandise in a strategic method to the appropriate sorts of audiences on social media platforms. That is utterly freed from price, and may end up in huge dividends over time. Right here’s a information to making a social media technique to your retailer.
    • web optimization + CRO
      web optimization (Search Engine Optimisation) is a set of methods designed to enhance your retailer’s rating within the outcomes of engines like google resembling Google. In different phrases, in case your retailer has good web optimization, any person in search of the sorts of merchandise you promote is more likely to see your retailer’s identify fairly excessive up within the record of outcomes. Right here’s a quick video course designed to supply web optimization coaching for newbies. CRO (Conversion Charge Optimisation), alternatively, is a set of methods designed, because the identify suggests, to maximise the possibilities of a customer to your retailer truly shopping for one thing. As an illustration, a technique to do that is by incentivising prospects to evaluation your retailer, charge it, and refer it to their family and friends, or to make a repeat buy. There are a number of Shopify apps that may assist you enhance your conversion charge: you would possibly wish to think about using a few of them as soon as your retailer has hit sure milestones.
    • On-line advertisements
      You possibly can put up paid advertisements of your retailer and merchandise on varied platforms, resembling Google, Fb, Instagram, YouTube, and Reddit. These advertisements are sometimes focused in direction of people who find themselves more likely to reply favourably to what it’s a must to provide, and is usually a good strategy to get the ball rolling in your gross sales.

Given the extraordinarily aggressive ecommerce panorama that presently exists, to actually put your merchandise on the map and assist them stand out, you’ll have to look past these customary practices, and enterprise outdoors of the digital realm. As an illustration, it may very well be a good suggestion to e-book a stall at a neighborhood pop-up flea market or truthful. You can even attempt to work out a cope with some related native companies: for example, should you promote printed t-shirts themed round music, you possibly can have a neighborhood music retailer showcase your t-shirts in change for a reduce. Backside line: you need to think about all the pieces that might assist get the phrase out about your retailer and merchandise, and ultimately drive your on-line site visitors up.

Examples of Indian outfitters

  1. Brick by Brick

    Brick by Brick website

    Brick by Brick focuses on gymwear and activewear, and has an unpretentious retailer with good photographs and a evaluations part brimming with reward for its merchandise. A strong, no-frills method to a easy but important product: many shops may benefit by taking a leaf out of this model’s e-book.

  2. Yacxilan Artwear

    Yacxilan Artwear website

    Yacxilan Artwear is a zany and off-beat attire model based mostly out of Goa that sells all the pieces from swimsuits to kimonos. The pictures of their retailer is an absolute pleasure to behold, and their designs actually seem like they’re made individually relatively than being mass-produced.

  3. Oziss

    Oziss website

    Oziss has constructed its model round a strong area of interest that draws a variety of strongly dedicated individuals: environmental sustainability. It claims to be India’s first carbon-negative clothes necessities model, and its retailer options fairly priced t-shirts, sweatpants, and hoodies with extraordinarily useful pictures. Given the worthy trigger it champions and the comfortable-looking merchandise it presents, who may flip away from this retailer with out taking their pockets out?

Attire on-line: infinite selection, infinite potential

Clothes and attire stay extraordinarily well-liked merchandise to promote on-line. There was a time when somebody with out design abilities would most likely have needed to spend a small fortune hiring designers to create doubtlessly worthwhile clothes to promote on-line. However now, with the deadly mixture of print-on-demand, cheap freelance designers, and on-line shops, nearly anybody with grit and a imaginative and prescient can begin a web based clothes retailer and develop it right into a model.


1. How do I begin my very own on-line clothes retailer?

There are various on-line platforms, resembling Shopify, the place you possibly can create your individual retailer in a comparatively simple method and inventory virtually any form of product you need, together with clothes. Right here’s a easy abstract of the steps to arrange your individual Shopify retailer:

  1. Create a Shopify account and choose a reputation to your retailer.
  2. Customise the looks of your retailer.
  3. Add merchandise by offering their names, descriptions, photographs, and so on., or by “pushing” them from a third-party platform the place you’ve already created your merchandise (resembling print-on-demand suppliers).
  4. Draft your retailer’s insurance policies.
  5. Add fee suppliers.
  6. Add a supply associate, if wanted.
  7. Lastly, join a Shopify plan in order that your retailer can go stay.

2. How a lot does it price to open a web based clothes retailer?

It will depend on your small business mannequin, the platform your retailer is constructed on, whether or not or not you’re placing out paid advertisements, and so on. In precept, with a retailer constructed on the free tier of a platform that sells merchandise by means of dropshipping and carries out no paid promoting, you wouldn’t need to spend something in any respect to maintain your retailer going. Extra realistically, nevertheless, it could be clever to provision something between INR 10,000 and INR 1,00,000 for the primary few months of your small business. In the event you’ll want to purchase a good quantity of stock prematurely, you would possibly want to start out with a fair larger quantity.

3. How can I promote my on-line clothes enterprise?

There are a number of methods to advertise your on-line clothes enterprise, together with:

  • Social media advertising
  • Paid advertisements on Google, Fb, Instagram, YouTube, Reddit, and so on.
  • Natural site visitors by means of Search Engine Optimisation (web optimization)
  • Offline occasions, gala’s, flea markets, and so on.

4. How do I begin a t-shirt model in India?

A comparatively easy and low-cost technique to begin a t-shirt model in India is to make use of the providers of a print-on-demand (POD) supplier. It will allow you to promote t-shirts with out having to carry any stock. You’ll then need to resolve which area of interest you’d prefer to cater to, create a web based retailer the place prospects can come and purchase your merchandise, after which market your model and your merchandise by means of varied on-line and offline channels.

A comparatively easy and low-cost technique to start out a t-shirt model in India is to make use of the providers of a print-on-demand (POD) supplier. It will allow you to promote t-shirts with out having to carry any stock. You’ll then need to resolve which area of interest you’d prefer to cater to, create a web based retailer the place prospects can come and purchase your merchandise, after which market your model and your merchandise by means of varied on-line and offline channels.



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