Content material advertising and marketing is a superb approach to have interaction customers, but it surely requires a endless want for subjects. By no means worry, nevertheless. In November 2022, you may have fun vegans, write about not shaving, profile letters to Santa, inform a neighborhood enterprise story, or provide last-minute reward options.
Content material advertising and marketing is curating or creating weblog posts, podcast episodes, or movies to draw, have interaction, and retain clients. It’s the best when it offers useful, informative, or entertaining data grounded in search engine marketing.
Listed below are 5 content material advertising and marketing concepts your enterprise can use in November 2022.
1. Have a good time Vegans
November is World Vegan Month, and November 1 is World Vegan Day. For some manufacturers, this presents a chance to attach with a comparatively small however loyal viewers.
There are reportedly roughly 79 million vegans worldwide, together with about 3% of the U.S. inhabitants and about 12% of millennials.
The time period “vegan” can have two meanings. For some, the time period describes a way of life that seeks to exclude, so far as attainable and sensible, all types of exploitation and cruelty to animals for meals, clothes, or every other goal. And dietary vegans (typically often called “strict vegetarians”) acknowledge veganism as a wholesome consuming technique that avoids all animal merchandise — basically plant-based consuming.
Each varieties are keen to spend money on services and products that match their life. The Plant Primarily based Meals Affiliation estimates that People spent $7.4 billion in 2021 on these merchandise. The market grows about 6% yearly.
If vegans are a part of your organization’s product base, take into account publishing content material that affirms these selections and calls out the vegan objects your organization sells.
2. Movember; No-shave November
Movember is a worldwide marketing campaign to lift consciousness for males’s well being points corresponding to prostate most cancers, testicular most cancers, and psychological well being. The marketing campaign asks males to develop mustaches or beards all through November.
No-Shave November is an identical however extra common marketing campaign that asks folks to forego shaving to lift most cancers consciousness.
Your organization can take part in a single or each of those campaigns by producing content material that promotes the trigger and encourages folks to donate to associated charities. For instance, you can write weblog posts in regards to the significance of males’s well being, share tales about how most cancers has affected folks you understand, or produce movies exhibiting mustache and beard kinds males might strive.
Your corporation might additionally donate a portion of November gross sales to associated charities.
3. Pricey Santa
The second week of November is “Pricey Santa Letter Week.” It’s a time when kids have written letters to Santa Claus asking for Christmas items.
For November content material advertising and marketing, you can produce entertaining posts that includes your clients’ Pricey Santa letters, otherwise you would possibly characteristic such letters from well-known or fictional people.
A extra critical method could be to run a contest whereby customers submit their Pricey Santa letters to your enterprise for an opportunity to win. All the letters submitted might turn out to be user-generated content material in your web site.
4. Small Enterprise Saturday
Small Enterprise Saturday is a U.S.-based occasion on the primary Saturday after Thanksgiving. Created in 2010 by American Specific, the occasion encourages folks to buy at smaller corporations.
Small Enterprise Saturday is a content material advertising and marketing possibility for multichannel retailers with an internet store and no less than one bodily location. The content material might give attention to a enterprise’s contribution to the group.
For instance, Turkish African Center-Jap, a small, three-generational retailer transported from Antalya, Turkey, to Boise, Idaho, would make a wonderful story.
Discover your connection to the group. It might be that you’re the one enterprise on the town that sells a selected kind of product. Concentrate on that in your content material.
5. Final-minute Reward Guides
The 2022 vacation procuring season will probably start in October. However don’t overlook in regards to the procrastinators in your viewers of shoppers and prospects. Loads of of us will wait till the final minute to do their reward procuring.
Intention at this group with a collection of last-minute reward guides. Goal particular recipients, corresponding to “Final-minute Items for Mothers” or “The Procrastinator’s Information to Looking for Your Favourite Niece.”